"In the past few years, Watts--a network-theory scientist who recently took a sabbatical from Columbia University and is now working for --has performed a series of controversial, barn-burning experiments challenging the whole Influentials thesis. He has analyzed email patterns and found that highly connected people are not, in fact, crucial social hubs. He has written computer models of rumor spreading and found that your average slob is just as likely as a well-connected person to start a huge new trend. And last year, Watts demonstrated that even the breakout success of a hot new pop band might be nearly random. Any attempt to engineer success through Influentials, he argues, is almost certainly doomed to failure."
Duncan Watts defende que as tendências são iniciadas de forma arbitrária, contrariando a teoria desenvolvida pelo autor de "The Tipping Point", Malcolm Gladwell's, de que as tendências têm uma maior probabilidade de serem criadas por grupos de pessoas mais influentes.
Ou seja, num mundo global e em rede qualquer um de nós tem o poder de influenciar a próxima grande tendência...
do you feel the power?