3.3.08

"surprise modeling"

"Much of modern life depends on forecasts: where the next hurricane will make landfall, how the stock market will react to falling home prices, who will win the next primary. While existing computer models predict many things fairly accurately, surprises still crop up, and we probably can't eliminate them. But Eric Horvitz, head of the Adaptive Systems and Interaction group at Microsoft Research, thinks we can at least minimize them, using a technique he calls "surprise modeling."

Horvitz stresses that surprise modeling is not about building a technological crystal ball to predict what the stock market will do tomorrow, or what al-Qaeda might do next month. But, he says, "We think we can apply these methodologies to look at the kinds of things that have surprised us in the past and then model the kinds of things that may surprise us in the future." The result could be enormously useful for decision makers in fields that range from health care to military strategy, politics to financial markets."

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